Sony is the most powerful brand says study

[wraggster]

via joystiq

So, Sony's been having a rough couple days ... eh, disregard that. Sony's been having a rough week. Fine, fine -- month. But there's a silver lining -- none of this has hurt Sony's brand power. AlixPartners, a global corporate-advisory firm, says after surveying more than 5,000 consumers that Sony is #1 in their minds.

The company's press release states, "The AlixPartners Brand Power Index draws a clear distinction between mere popularity, which a brand can achieve temporarily through discounting, etc., and true brand power, which the index measures on a consumer trust-versus-distrust formula." Sony came in first place followed by Johnson & Johnson and Kraft. Dell and Hewlett-Packard were the only other consumer electronics in the top ten and they were way at the bottom. No word on Microsoft or Nintendo brand power.

There's no arguing Sony's brand power and it's a good sign that in 5,000 consumer's minds it's the tops. Thing is with the PS3 nobody had issue with the brand power, just look at the sales of the PlayStation 2 -- that thing is still a money making monster. Not to mention at $130 the PS2 is worth every penny for a family. A DVD player and an amazing game console in one small neat little package. Sony's problem with the PS3 isn't brand, it's price. Forget us as gamers and techno-babble Blu-ray freaks who will fanboy flame-out and just spend money. Sony execs should talk to the single mother waiting at the bus stop in the morning, go to a neighborhood barbershop, find a sixth-grade elementary school teacher to talk to. Nobody will ever deny Sony's brand power, but people are stuck at $600 as a jumping-off point for a game console.

[mastersho]

By any chance did these 5000 people happen to work for Sony cuz right now sony Sux!

[Basil Zero]

via joystiq

So, Sony's been having a rough couple days ... eh, disregard that. Sony's been having a rough week. Fine, fine -- month. But there's a silver lining -- none of this has hurt Sony's brand power. AlixPartners, a global corporate-advisory firm, says after surveying more than 5,000 consumers that Sony is #1 in their minds.

The company's press release states, "The AlixPartners Brand Power Index draws a clear distinction between mere popularity, which a brand can achieve temporarily through discounting, etc., and true brand power, which the index measures on a consumer trust-versus-distrust formula." Sony came in first place followed by Johnson & Johnson and Kraft. Dell and Hewlett-Packard were the only other consumer electronics in the top ten and they were way at the bottom. No word on Microsoft or Nintendo brand power.

There's no arguing Sony's brand power and it's a good sign that in 5,000 consumer's minds it's the tops. Thing is with the PS3 nobody had issue with the brand power, just look at the sales of the PlayStation 2 -- that thing is still a money making monster. Not to mention at $130 the PS2 is worth every penny for a family. A DVD player and an amazing game console in one small neat little package. Sony's problem with the PS3 isn't brand, it's price. Forget us as gamers and techno-babble Blu-ray freaks who will fanboy flame-out and just spend money. Sony execs should talk to the single mother waiting at the bus stop in the morning, go to a neighborhood barbershop, find a sixth-grade elementary school teacher to talk to. Nobody will ever deny Sony's brand power, but people are stuck at $600 as a jumping-off point for a game console.

That is true, the only reason why people are hating sony is because of the price of their systems.

Not the actual content, and the actual content is decent if not the best.

By any chance did these 5000 people happen to work for Sony cuz right now sony Sux!

By any chance, can you please explain why it is so?

[mastersho]

Nope! I just hate sony because of their price and the issue with the fireware updates on the PSP.

[Accordion]

Nope! I just hate sony because of their price and the issue with the fireware updates on the PSP.

why?
because sony should lose even more money, and they, like everyone else find piracy a huge threat[with good reason

[mastersho]

why?
because sony should lose even more money, and they, like everyone else find piracy a huge threat[with good reason

That AND they shut down Lik-sang.

[Baboon]

I miss Lik Sang too ...boo hoo sniff.

I cant diss $ony though, Im totaly addicted to the psp... Syphon Filter Dark Mirror online rocks!

[Abgoj]

There is no denying that sony is great, even now. The PS3 has so much potential, but right now it's just not being realised. The price also needs to come way down. Twice as many
PS3's that have been sold now would have probably been sold if it wasn't for the price.

[burrito]

Sony has high-quality electronics.
I don't like that they made the PS3 so expensive, and that they sued Lik-Sang for a stupid reason.

[Joe88]

That AND they shut down Lik-sang.

after they phailed to acknowledge the cease and disiste ordered by sony to stop selling PSP's (that had 1.50) , they just ignored it and continued selling them without any regard to their warning

sony then decided to sue them, lik-sang went bankrupt from the court fees alone