Finding kid-friendly content in the clutter of inappropriate digital entertainment is one of the hardest tasks for parents. Google Play will now include a discovery tool that makes it easier for families to find apps, movies, shows and books that are best-suited for kids. One-third of the Android users in the US are parents with kids aged 12 and under. If you're one of those parents, and you're looking for an app that keeps your toddler occupied or a tween-fiction book to encourage a reading habit, you will be able to tap the Family button on the home page to browse content by age and interests. You can also personalize the search based on characters -- so Elsa, SpongeBob and Peppa Pig all get their own character badges.