Much like my buttocks, the comic book industry doesn’t call Marvel and DC the Big Two for nothing! While overall sales always seem to be in flux, Marvel and DC did some good business last year with plenty of sales. Chalk it up to having more brand-recognisable characters or sheer quantity over quality, but the Big Two still managed to enjoy a robust 2018.
According to numbers gleaned from the total unit sales to comic book specialty retailers from Diamond Comic Distributors (the world’s largest distributor of comics and graphic novels), Marvel came out on top this year and grabbed a hefty 38.24% dollar share of the comic book market. DC trailed in with a close second, taking 30.04% of the same pie.