Today, Europe's first flagship Microsoft Store opened today on Oxford Circus, alongside the announcement of a 1 million digital learning grant to support young people in the local community.
The store has three floors, with a section specifically dedicated to Xbox hardware as well as a gaming lounge equipped for esports tournaments. It also has a community theater meant to serve as a "digital learning hub" for classes on coding, summer camps, and other digital skills as well as summer camps and special educational events.