Results 1 to 2 of 2

Thread: Sony essentially "founded an entire business" to bring PS4 to China

  1. #1
    Won Hung Lo wraggster's Avatar
    Join Date
    Apr 2003
    Nottingham, England
    Blog Entries
    Rep Power

    Default Sony essentially "founded an entire business" to bring PS4 to China

    When it first launched the PlayStation 4 in China, Sony was effectively starting from nothing.
    The country's restrictions on consoles had only just been lifted when the system arrived there in 2015, console gaming effectively had zero market presence. That meant that Sony Interactive Entertainment Shanghai vice chairman and president Takehito Soeda had to find ways to build an entire console market.
    "This country has the single largest legal market in the world for software, mobile, computer and console gaming," Soeda said in an interview with CEO Magazine on the company's efforts in China. "Because console gaming was illegal for so long, though, we started operations with a market share that was practically zero.
    "...We had to develop entire networks from scratch. In essence, we went back to where we started and founded an entire business."
    To accomplish this, Soeda says some examples of what Sony did included storefront demos of games and various trade shows for both business partners and consumers that offered the opportunity for people to get a look at exactly what the PS4 was and what kinds of experiences they could play on it.
    Soeda goes on to say that despite the ban on consoles being lifted allowing the PS4 to have a presence in the country, it's nonetheless been challenging due to issues with censors, as well as a lack of any console business groundwork there to begin with.
    "In any other market, you can release a game with minimal interaction with censors," he said. "In China, it's a challenge. It slows what we can bring to market, because we're not just selling hardware, we're selling content.

  2. #2


    In 2018, I sold over 2,000 consoles in New York City. My business was running smoothly until the IRS stopped by. My manager mixed up some paperwork, and my company got fined for it. After this incident, the tax authorities were looking at it more and more. My friend advised me to go to another country and start a business from scratch. I thought about Australia. I&#39;m thinking of moving next week. I&#39;ve already read a couple of articles on . I think I can do well in that country.</p>
    Last edited by straceyges; September 16th, 2021 at 20:17.

Thread Information

Users Browsing this Thread

There are currently 1 users browsing this thread. (0 members and 1 guests)

Similar Threads

  1. Videogame Quotes! :D
    By Cloud_35 in forum Off Topic Forum
    Replies: 36
    Last Post: June 9th, 2007, 22:25
  2. Your Favorite Movie Quotes
    By kcajblue in forum Off Topic Forum
    Replies: 59
    Last Post: June 9th, 2007, 21:46
  3. Official messenger Bot quote thread!
    By AvengedSevenfold Fan in forum Off Topic Forum
    Replies: 3
    Last Post: March 19th, 2007, 18:58
  4. Favorite forum self quote.
    By quzar in forum Off Topic Forum
    Replies: 27
    Last Post: September 21st, 2006, 01:42
  5. Movie Quote game
    By Darksaviour69 in forum Off Topic Forum
    Replies: 2
    Last Post: March 4th, 2005, 11:15

Tags for this Thread


Posting Permissions

  • You may not post new threads
  • You may not post replies
  • You may not post attachments
  • You may not edit your posts