The Sonic the Hedgehog film has been far more controversial than expected. Fans rebelled after getting their first look at the character's cinematic treatment in a trailer earlier this year. Shortly after, the film's director announced Sonic would be redesigned and the project was pushed back several months as a result. With the franchise hedgehog in an unscheduled pit stop, we asked Sega Europe COO and president Gary Dale at E3 about the decision to go back to the drawing board at such a late date.