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Thread: Marvel's Avengers Is Adding Lots of Additional Content to Counter Slow Sales

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    Won Hung Lo wraggster's Avatar
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    Default Marvel's Avengers Is Adding Lots of Additional Content to Counter Slow Sales

    Marvel's Avengers has had a few issues right out of the gate, and though Square Enix and Crystal Dynamics have been busy patching the game and making updates, they've lost a number of players in the meantime who were craving new content. That's reflected in the sales of the game, which has sold around 3 million copies thus far, though after extensive development costs and a massive marketing campaign, that isn't enough to break even nonetheless start making a profit. During the recent Financial Results Briefing, Square Enix addressed the sales and their plan to help bring players back to the game, which President and Representative Director Yosuke Matsuda said involves releasing "ample additional content to grow our sales". You can find the full quote from the presentation below.

    "The HD Games sub-segment posted an operating loss as initial sales of 'Marvelís Avengers' were lower than we had expected and unable to completely offset the amortization of the gameís development costs. In the second half of the fiscal year (ď2HĒ), we hope to make up for slow initial sales by offering ample additional content to grow our sales," Matsuda said.

    During the Q&A the game was also addressed, including its affect on the HD Games sub-segment during Quarter 2.

    "Absent factors associated with ďMarvelís AvengersĒ the sub-segment would have been in the black. In addition to the amortization of that gameís development costs, another significant factor associated with the title was the fact that we undertook a major advertising campaign at the time of its launch to make up for delays in our marketing efforts resulting from the COVID-19 pandemic. There is a certain amount of development costs still to be amortized in 3Q, but we want to recoup it by growing our sales going forward," Matsuda said.

  2. #2


    My boyfriend is a big fan of Marvel's Avengers. I sometimes feel like he's cheating on me there, although maybe I'm being paranoid. But the game is really good. The best advice is to find out why your cheating partner is giving up on their relationship.

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