Japan's two biggest video games companies saw major gains last week as demand for consoles rise ahead of the holidays.
Bloomberg reports Nintendo shares rose more than they have in over a year on Thursday, up 6.6%.
It reached a high of ¥67,850 ($647.97) per share -- the highest since December 2007, driven by the Wii's first successful year.
Meanwhile, Sony Corporation's stock 2.66% over the course of Thursday to ¥10,025 ($95.67) per share.
It's the first time the company's share price has risen beyond ¥10,000 since 2001, when the PlayStation 2 was growing rapidly.
In 2020, both companies have been boosted by the ongoing success of their latest consoles.
Despite launching in 2017 and the competition for attention against next-gen consoles, Nintendo Switch has been a consistently strong seller all year.
In both the US and EMEAA territories last month, it outsold both the newly-launched PlayStation 5 and Xbox Series X|S in terms of units.

Nintendo and Sony share prices rise to record highs | GamesIndustry.biz