Results 1 to 10 of 10

Thread: When Peter Moore said "F*** you" to Yuji Naka

                  
   
  1. #1
    Sir Digby Chicken Caesar Darksaviour69's Avatar
    Join Date
    Mar 2004
    Location
    Armagh, Ireland
    Age
    41
    Posts
    7,005
    Rep Power
    50

    Dreamcast When Peter Moore said "F*** you" to Yuji Naka

    In an interview featured in the latest issue of men's magazine Esquire, former Xbox 360 top man Peter Moore recalls how he once lost his cool and said "F*** you!" to Sega dev and Sonic creator, Yuji Naka. The boardroom bust-up happened as the Dreamcast's fortunes were plummeting in the face of competition from PlayStation 2.

    Moore - who helped launch Sega's ill-fated machine and was working for the company at the time - wanted to find out how consumers perceived Sega compared with other games companies. He gathered a focus group of twentysomethings and asked "If these brands were people, who would they be?" Apparently, Sega turned out to be the "granddad with dementia who used to be cool but you couldn't remember why."

    Moore had tapes of the focus group dubbed in Japanese and headed to Tokyo to report the doddering image of Sega to the company's board. However, when he arrived, Yuji Naka - who Moore describes as being "a tad conceited" - accused Moore of tampering with the dialogue. "I lost it," remembers Moore. "I turned to the interpreter and said, 'Tell him, "F*** you"."

    Although the translator refused to convey Moore's feelings, he was pretty sure that his message got across. "Naka had lived in the US for three years, so I knew he understood. I walked out and never returned." What a badass.

    Oh, and if you're curious, Moore also reveals that the focus group thought Rockstar was the "drunken uncle who'd show up with a hooker from Vegas". And EA - who Moore works for now - was considered to be "the high-school quarter back who always got the cheerleader - an arrogant son of a bitch."

    Via Gamesradar

  2. #2
    DCEmu Old Pro Elven6's Avatar
    Join Date
    May 2006
    Posts
    1,158
    Rep Power
    71

    Default

    I guess Yuji Naka and more importantly Sega should have listened to Mr.Moore, because they went from: "granddad with dementia who used to be cool but you couldn't remember why." to: "Bastard Child No One Love's or Wants Anymore!"

    I thought people loved Sega during the Dreamcast days, or was it one of those "You don't know till their gone" type of ordeals?

  3. #3
    Dream Coder
    Join Date
    Apr 2004
    Location
    Miami, FL
    Age
    37
    Posts
    4,675
    Rep Power
    50

    Default

    The thing is that the image didn't come from japanese users, it was american users. Peter Moore was in charge of SOA and the horrible mismanagement of the DC's advertisement and planning in the US. I'm sure Naka didn't believe it because their own data on the DC in japan said the opposite or was neutral.
    If anyone is looking to buy, sell, trade games and support a developer directly at the same time, consider joining Goozex. Enjoy!

  4. #4
    DCEmu Pro b8a's Avatar
    Join Date
    Nov 2005
    Posts
    516
    Rep Power
    70

    Default

    Quote Originally Posted by quzar View Post
    I'm sure Naka didn't believe it because their own data on the DC in japan said the opposite or was neutral.
    Not only did the Dreamcast do just as poorly in Japan as it did in the US, but there's little doubt that Sega was perfectly aware of just how badly it was doing in Japan. Their whole ad campaign for the Dreamcast consisted of them positioning themselves as the underdogs. As the Dreamcast continued to do poorly, their commercials reflected their increasing desperation. I guess they thought that people would buy the Dreamcast out of pitty, but by the end they were practically begging people to buy it and they just came off as very pathetic.

  5. #5
    Sir Digby Chicken Caesar Darksaviour69's Avatar
    Join Date
    Mar 2004
    Location
    Armagh, Ireland
    Age
    41
    Posts
    7,005
    Rep Power
    50

    Default

    I thought the Dreamcast was selling well in the US and is was the bad sales in Japan and Europe which were the bigger factors why it was discontinued

  6. #6
    DCEmu Legend acn010's Avatar
    Join Date
    Dec 2005
    Location
    Galaxy not far away?
    Age
    36
    Posts
    4,656
    Rep Power
    99

    Default

    Meh, I just loved sega saturn with nights and last bronx games

  7. #7

    Default

    Peter Moore : "F**k you Yuji"
    Yuji Naka : "F**k you too biatch, you don't want a piece of this bitch"

    :rofl::rofl::rofl:
    My Business (Games, Apps & More):

    Gremlin Interactive

  8. #8
    Computer Scientist gutbub's Avatar
    Join Date
    Jan 2007
    Location
    Arizona, USA
    Age
    34
    Posts
    217
    Rep Power
    63

    Default

    That guy is indeed a bad ass. I mean, I talk like that to people all the time, but then again I'm just a college student, not an executive of a major company.

    Also, Sega died, at least in America, because of Bernie Stoler.
    Last edited by gutbub; September 7th, 2008 at 23:12.

  9. #9

    Default

    Quote Originally Posted by Darksaviour69 View Post
    "If these brands were people, who would they be?" Apparently, Sega turned out to be the "granddad with dementia who used to be cool but you couldn't remember why."
    Gamesradar

    Sega.. ah Sega.. so cool in itīs hay day!!! I donīt think it should bother anyone too much that Sega has had its day - we all grow old and there are continuously newer models. Young people these days are also never satified, therefore, the Sega has been surpassed many times by smaller, more complicated, more "fun" versions... as with everything else... cars are the same.. but there will always be people who love to go retro... maybe the Sega will make a RETRO COMEBACK?
    Last edited by enchanted; September 23rd, 2008 at 15:42.

  10. #10
    DCEmu Rookie ChaoticanarchyX's Avatar
    Join Date
    Apr 2007
    Age
    42
    Posts
    162
    Rep Power
    62

    Default

    i still find it a biut strange and sort of coincedence that Sega decided to go software after the original president died ( I cant remember his name for the life of me) and when the new and I believe current president stepped in it was only a few months later the they said "Guess what guys, we are going software only"....... and body agree?

Thread Information

Users Browsing this Thread

There are currently 1 users browsing this thread. (0 members and 1 guests)

Tags for this Thread

Bookmarks

Posting Permissions

  • You may not post new threads
  • You may not post replies
  • You may not post attachments
  • You may not edit your posts
  •