Microsoft Corp. doubled sales of the Xbox 360 video game machine last weekend after cutting the price by as much as 29 percent to narrow Nintendo Co.'s lead.
Retailers reported a 100 percent increase in sales for all models compared with the previous weekend, Redmond, Washington- based Microsoft said in an e-mailed statement. Some models sold at six times the previous weekend's rate. The company didn't say how many were sold.
The Sept. 5 price cut gave Microsoft a model that costs less than Nintendo's market-leading Wii for the first time.
via Bloomberg
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