The PS3 is going to need to turn around soon or settle for third, true. I still think it's quite possible for the PS3 to grab second place (no way to catch up to the Wii now, though).
First, if the rumored price cut materializes, even by $50, that'd help a lot. But it will have to be accompanied by an advertising push, one that brings out all the different things the PS3 does. Not just Blu-ray - they need a clip of a motion-control game like High Velocity Bowling, just to show the Wii doesn't have a total monopoly on that. Show it displaying YouTube videos. All that stuff.
Then another ad that compares the cost of the PS3 vs. Xbox + add-ons.
And an ad that talks about the exclusives coming up on the PS3 - Killzone 2, etc.
Given that, Sony's got a shot. Absent that, no way.
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