PSP Spotted In Coca-Cola Super Bowl Commercial

***wraggster*** · February 3rd, 2009, 15:50

We asked Microsoft, Nintendo and Sony today if they would be airing commercials during this weekend’s Super Bowl. Nintendo hasn’t responded, Microsoft said no…but Sony pointed us towards a Coca-Cola video game-themed TV spot with a PSP. To view the whole commercial, keep reading.

http://multiplayerblog.mtv.com/2009/...wl-commercial/

**apex05** · February 3rd, 2009, 16:29

I guess Psp's must be popular in American sports stadiums, because apart from cheerleaders there's nothing interesting to watch

**osgeld** · February 4th, 2009, 00:38

thats a retarded waste of money

the only people that would have picked it out are the ones who really care about a psp

to anyone else its just another dohicky, it could have been a calculator

**Buddy4point0** · February 4th, 2009, 01:12

I really doubt that sony payed for that little spot.
If they did, they didn't pay much for a 2 second clip...

**osgeld** · February 4th, 2009, 01:51

~ 2 seconds on super bowl would equal about 200,000, given the average 30 second ad cost 3 million just for air time

**dangee** · February 4th, 2009, 02:12

...if that 2 sec clip generates just 5000 extra PSP sales in the US, it may save a Sony exec's job..

**jamotto** · February 4th, 2009, 06:21

...and how much did they pay Coca-Cola for that product placement?

**Eviltaco64** · February 4th, 2009, 06:44

I saw that commercial, and they're playing PSPs throughout the entire ad.

**jamotto** · February 4th, 2009, 08:12

Originally Posted by Eviltaco64

I saw that commercial, and they're playing PSPs throughout the entire ad.

yea, however this portion is the only time that the psp is prominently displayed the rest of the time it's a blink and you miss it.

**MicroNut** · February 4th, 2009, 20:47

How is this any different than any other time a controller for any given console pops up in commercials and tv shows?

Doesn't matter if its paid for here or not.
In this case, its a win \ win image combination.

Now if we could just figure out how to Save the Children with PSP's instead of destroying them, we might just save the world.