Well, get the god damn price down. Make and sell a crap load of accessories to FACILITATE a price-cut on the PS3 (after-all; can't use PS3 accessories WITHOUT a PS3...)
Seriously, how hard is this to understand Sony? The other companies do it. What makes you so special?
Sure, I like the open-endedness with the PS3; able to use whatever BT headset, mouse, keyboard, HDD, etc we want. But some people JUST PREFER 1st party accessories, and you have done NOTHING to deliver this.
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