Activision excited by Bakugan phenomenon

[wraggster]

Publisher Activision hopes to be part of the new playground sensation Bakugan with its upcoming video game tie-in. Entitled Bakugan: Battle Brawlers, the game is based both on the Spin Master-developed card game and Nelvana Enterprises’ cartoon series, and features a story mode with a plot devised by the TV show’s writers.
And Activision producer Donna Johnston is optimistic that Bakugan can become a major games franchise for the publisher and developer Now Productions.
“The strategic card game has been out six months in the UK, and it was the number one new product in Q4 last year,” she said.

“There are more than 55 million Bakugan users out there worldwide, which is incredible.
“We all know Pokémon has been around for years, but Bakugan has already turned into this new playground phenomenon. We hope to be a part of that phenomenon with the game.
“Ten year-old boys are the absolute centre of this new demographic, so we’ve been working hard with Spin Master and the creators of the cartoon to find out what kids love about Bakugan.
“The overall goal is to capture the universe, the appealing characters, the great writing and this world that has been built for us.
“This is one of our key focus titles of the year. In terms of future titles, we will be seeing how this title develops and how the brand grows.”
Bakugan is set to hit Xbox 360, Wii, DS, PS2 and PS3 before the end of the year.

http://www.casualgaming.biz/news/288...gan-phenomenon

[jungletek]

Ooh look! A new bandwagon to jump upon...