Is it a stealth-em-up, is it a hunting game, is it a first person shooter? Whack your thinking! It's new, genre breaking and incredibly popular.

Innovative online video game 'The Hunter' today announced its status as the worlds leading hunting destination following a massive 1 million visitors since its official launch in April of this year.

Wait, it gets even better… You want immersive game play? 60% of its 'expeditions' last over 30 minutes by player choice, as they enjoy the realistic environments, tracking, sneaking, and the antici…pation of the hunt.

"This is not surprising" says Morgan O'Rahilly, CEO, Emote Games, "The Hunter is miles ahead of its direct competition in terms of quality. And the whole idea behind The Hunter was to break down some established genres – to take something from hardcore gaming, something from free2play or mass market social gaming, add something brand new – and create a hybrid that challenges pre-conceived notions of 'game' and 'genre'. Being this innovative brings its challenges for sure – we're hard to pigeonhole - but what the heck, it keeps the experience fresh and interesting and that's what we're all about."

The Hunter is an organic experience, and has already developed in radical new ways since launch. Coming next is the Compound Bow designed, as you might expect, to be the best iteration of a bow in ANY video game.

"There aren't too many games that allow you to sneak around with a bow, and even if you've played one you won't have experienced anything like this before," says Emote COO Dave Rose. "Snaking through the trees, trying not to breathe too hard, senses wide open for the slightest sight or sound of prey... I hope a million more people come and try it out. Even I'm surprised how good it is."

Communicate with smart NPC experts, share information or brag to others in the fully integrated social space, improve your character's skills in multifaceted ways, track, sneak, shoot… just don't worry too much about the genre.

If you haven't already done so, sign up and play for free www.thehunter.com