SCEA Announces Limited Edition Hannah Montana PSP Entertainment Pack

***wraggster*** · August 5th, 2009, 20:19

Sony Computer Entertainment America (SCEA) today announced the availability of the new Limited Edition Hannah Montana PSP (PlayStation Portable) Entertainment Pack. Specifically designed for the fashion-forward "tween," the Limited Edition Hannah Montana PSP Entertainment Pack includes the new "Lilac" PSP-3000 system, Disney Interactive's Hannah Montana: Rock Out The Show video game, three Hannah Montana episodes on UMD (Universal Media Disc), a 2GB Memory Stick PRO Duo, and fashionable vinyl stickers to customize the PSP system for $199.99 (MSRP).

"The gaming world has traditionally been a male domain, but today we're seeing more and more female gamers, particularly on portable devices," says John Koller, SCEA's Director of Hardware Marketing. "While SCEA has a broad range of PSP owners from under 12 to over 45 years old, we saw a tremendous opportunity for us to connect with the female and 'tween' demographic and create a PSP system that girls will love. The new Limited Edition Hannah Montana PSP Entertainment Pack plays a central role in SCEA's larger 'Girlz Play Too' initiative and we're committed to bringing a steady stream of female-friendly content to consumers."

As part of SCEA's "Girlz Play Too" marketing initiative, a highly targeted television, print and digital campaign focused on female gaming will appear throughout the fall. In addition, SCEA has launched a "Girlz Play Too" specific Web destination (www.girlzplaytoo.com) in which girls can discover and explore all of the multimedia features available on the PSP system.

With PSP games such as Ubisoft's Petz line, MTV Games' Rock Band Unplugged, LittleBigPlanet PSP and Buzz! Quiz World making their way to shelves this year, girls and women alike can enjoy a broad range of fun, pick-up-and-play games on the PSP system. The PlayStation Network offers more than 200 downloadable games, such as Patapon 2, Flow and Echochrome, which appeal to female gamers with more on the way. In addition, the PlayStation Network's video delivery service enables PSP owners to choose from 2,000 movies and 10,500 TV shows for everyone in the family, giving PSP users access to download their favorite video content directly onto their PSP system.

http://uk.psp.ign.com/articles/101/1010716p1.html

**osgeld** · August 6th, 2009, 01:28

ya know, all they need now is a vacuum cleaner simulator and a cooking race game and they could not be any more stereotypical

**jamotto** · August 6th, 2009, 09:12

Originally Posted by osgeld

ya know, all they need now is a vacuum cleaner simulator and a cooking race game and they could not be any more stereotypical

You say that as though big corporations demonstrate progressive marketing all the time.

**royvedas** · August 6th, 2009, 13:20

making your handheld available ind girlie/gay colours probably won't make it appeal to girls/gays. I guess you need girlie/gay content and there aren't that many cooking mama and Petz games for PSP, are there? (Thank God!). And why push out a system with umd hanna montanah? UMD has failed and it has almost been phased out already.