Stores where they are cheaper may have marked them down to get rid of them. I know when I first got the PSP UMD movies were selling for 30 dollars and their DVD counterparts 20 dollars.
Sony is stupid for not putting in a UMD reader into the PS3. That would bolster the UMD market so much more, because then people would have more of a reason to buy UMDs. Then throw in some UMD only movie releases from Sony (you know, like the movies that only come out on DVD, not in theaters) then you'd have a substantial increase to the market.
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