Don't get me wrong I think that the PS3 will be the first true "next generation" console and the hardware packed inside is enough for it to be a true powerhouse but Sony are gambling a lot with blu-ray and the only way they are guaranteed to win the race is by not fleecing consumers by charging exorbitant prices.
If Sony want to bring in a larger profit margin then they should sell PS3s online and cut out the middle man (i.e. the Games stores) who take their cut.
They should learn from their mistakes e.g. UMDs and learn that trying to take every last bit of consumers money by charging excessive prices makes us less willing to part with our hard earned spondulix.
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