Sony: We want PS3 to be like the ipod

[wraggster]

Ken Kutaragi recently held a very long interview with Japanese web site PC Impress Watch where he spoke about the PS3's current presence and that for Sony, their goal is to have their next-generation console have the kind of market pull that the Apple brand does.

"Steve Jobs could slap an Apple logo on the PS3 and sell them for $2,000 each. We couldn't do that. That's the difference between the PlayStation brand and a computer brand, like Apple."

Kutaragi emphasized that he wished to make the term "PS3" synonymous with "entertainment computer." The company's goals seem to be in established an electronics "ecosystem" in the consumer's household, where the name Sony means enjoyment. However, where Apple has achieved this through stylish, trendy gadgets at affordable pricing, will this goal be achievable for Sony given the heft price tag of the unit?

[felonyr301]

no they are not going to achieve greatness like apple end of story and guess what they are on the top as much as i think they dont deserve to be on top (nintendo) they are and no matter what price it is it will sell cause they have mindless fans who buy into their hype

[Zion]

I agree

[Accordion]

so kutaragi wants the ps3 to be instantly recognisable, hugely marketable, have great control, but plays low quality content, and dies within a year of use...
i love the irony of the APPLE IPOD Hi-Fi . hahahahahaha

oh and the ipod is not affordable!

[irongiant]

no they are not going to achieve greatness like apple end of story and guess what they are on the top as much as i think they dont deserve to be on top (nintendo) they are and no matter what price it is it will sell cause they have mindless fans who buy into their hype

Mindless fans? How about the millions who enjoy the content on playstation platforms.. Sony are on top because they have been very clever with marketing and have the games the majority of gamers want to play, its fact. So called hardcore gamers make up a small percentage of gamers, get over it. If it wasn't for Sony who would be pushing Nintendo to make better and more innovative games?

[RedKing14CA]

I wonder why Bill Gates is really the one on top... perhaps... no no.. *cough* open source *cough*

[deftonesmx17]

Sony are on top because they have been very clever with marketing and have the games the majority of gamers want to play, its fact.

Errrr.......no. The average PS2 owner is on at least their second PS2. There are also many more who bought more than just two like myself due to their $#@! lasers. So you can clearly drag that 100 million PS2 owners number way down. Also, people who don't noramlly play video games bought PS2's because games such as GTA are perceived as "cool" to play. $ony doesnt have that this time around. The game series that propelled PS2 sales, is not exclusive anymore. The $ony machine will not get it a year before everyone else does. The most expensive xbox 360 is also still less than the cheaper PS3. So let me put this simple. People that are not serious gamers and just want stuff like EA sports games and GTA are not going to help $ony's machine sales this time around. GTA comes out on both X360 and PS3. Those non-serious gamers will stand in a store and say, hmmm, I can get this $300-400 machine and GTA 4, or I can buy this $500-600 machine and GTA 4, I'll get the cheaper one.

[r2works]

sounds like their late into the game, this seems to be Nintendo's goal with the Wii console. If they want something to be iconic, it needs to be more universal.

[horacehogarth]

Errrr.......no. The average PS2 owner is on at least their second PS2. There are also many more who bought more than just two like myself due to their $#@! lasers. So you can clearly drag that 100 million PS2 owners number way down. Also, people who don't noramlly play video games bought PS2's because games such as GTA are perceived as "cool" to play. $ony doesnt have that this time around. The game series that propelled PS2 sales, is not exclusive anymore. The $ony machine will not get it a year before everyone else does. The most expensive xbox 360 is also still less than the cheaper PS3. So let me put this simple. People that are not serious gamers and just want stuff like EA sports games and GTA are not going to help $ony's machine sales this time around. GTA comes out on both X360 and PS3. Those non-serious gamers will stand in a store and say, hmmm, I can get this $300-400 machine and GTA 4, or I can buy this $500-600 machine and GTA 4, I'll get the cheaper one.

Utter crap, stop perpetuating myths.. my PS2 i bought on day one is still going strong. If there were that many PS2's breaking down then people wouldn't buy them. The PS2 has the widest and most diverse choice of games and that will more than likely be the case with the PS3. Look at the console sales figures in the US, the PS2 has recently outsold the XBox360.. Oh i totally agree that the PS3 is too expensive.

[Accordion]

in sonys defence my PS2 was bought on uk launch and is still working great, and my reason for wanting the ps3 is metal gear solid 4, i also agree the success of the ps2 comes from huge amounts of software, in my local gamestation there is half the shop floor dedicated to PS2 stuff, with the other half containing all other platforms which occupy about one shelf unit each and sharing space with dvd movies and some gaming merchandise. if sony can get the same amount of software backing they will win the so called console war..

and dont discount the ps3 for its lateness, the ps2 wasnt first to market last time...