Sony defends PSP ad following accusations of racism

[Lodis]

Whether the Ad is racist or just Politically Correct madness will be perceived differently by everyone. The fact is, Sony should have known better, they aren't new to the market and they should be able to see the ''bigger picture''. As far as I am concerned, Sony didn't think this through enough, either that or they wanted to create controversy. Anyone with half a brain knows everything remotely to do with racism is extremely sensitive so why would they give themselves the trouble.

[Accordion]

its quite clear they did think it through

in fact if you think in terms of equality then the ad has no connotations whatsoever, so in a way it is societies problem that the mass is racist, and not the ad

its called impact....you will remember it!

[Tron_Fan]

so i suggest....if i gain power over the world, then everyone will be dyed green!!!

That wouldn't solve anything. People would still find a reason to hate. The only way to completely avoid conflict is to make everyone the same. But with that you also remove the good things about differences. There's no way to win.

I guess I would find the ad clever in some way if it were parodying racism in some way. This just smacks of clueless-ness though, and people making that much money in advertising should know better. I'm embarrassed for the models taking part in it too.

[idapimp]

LMFAO that is the best ad ever. everyone who keeps saying its racist. shut the hell up and get the stick out of your ass. everyone likes family guy. that show is damn controversial. but everyon gets offended about a sony ad. have a sense of humour retards.

[Tron_Fan]

everyone likes family guy.

Sure. I do. However, Family Guy is a parody. A satire. I guess I am just missing the "humor" here.

[Accordion]

That wouldn't solve anything. People would still find a reason to hate. The only way to completely avoid conflict is to make everyone the same. But with that you also remove the good things about differences. There's no way to win.

I guess I would find the ad clever in some way if it were parodying racism in some way. This just smacks of clueless-ness though, and people making that much money in advertising should know better. I'm embarrassed for the models taking part in it too.

wow you took me seriously.

come on people you have a psp, now that means you thrive on this sort of stuff, you wouldnt be so lucky if all this hate didnt take place

[10shu]

i ll see it like a guy been abused by a girl...i think it s sexist not racist

[Accordion]

i thought it was two women?

[chaos-is-me]

I am a VERY left leaning person and I think polictical correctness is just another way to control us but seriously this ad, while maybe not meaning to be, could be deemed so unbelievably racist its unreal.

Say there was a new Pink PSP (that'd be awesome) and the ad showed a homosexual strangling a straight person. Or there was a new Yellow PSP and it showed an asian person killing a black person. Both of those ads are would be insanely stereotypical and degrading and would never EVER get shown and would be deemed instantly offensive. The mentality that black people are now indefinately seen as inferior just means people thought this ad was a good idea and not at all racist. Infact it is racist and offensive.

And for the person that said this is comparable to Family Guy, what the hell?!? Family Guy is a satirical comedy show. Much like South Park that always makes fun of Jewish people it's done VERY tongue in cheak and is actually meant to be funny (I love Family Guy and South Park!) but this ad is NOT meant to be funny, it's meant to sell a product.

Perhaps if the ad was a black person holding a black PSP and a white person holding a white PSP then it would be more contextual and would seem fitting, but it is just a picture of mock racial abuse with a PSP logo slapped in the corner.

And i'm done.

[lucidtraveller]

Say there was a new Pink PSP (that'd be awesome) and the ad showed a homosexual strangling a straight person. Or there was a new Yellow PSP and it showed an asian person killing a black person..

those are coming soon