According to ChangeWave, the Kindle is going to have a hard time surviving the incoming iPad wave. In a 3171-people survey on Amazon.com users looking to buy an ebook reader, 40% said they were planning to buy the iPad.
Comparatively, 28% wanted to get the Amazon Kindle, despite having a longer life, more titles in the store, and allegedly offering a better book reading experience than the iPad thanks to its electronic ink technology. The 28% to 40% comparison is higher than we thought, actually, with Kindle still doing fairly well in comparison to Apple's do-everything device.
The reason? Most probably, ereader shoppers are more excited about the color screen, Apple's design, and the multiple functions that the iPad can offer, compared to the single-function nature of Amazon's black-and-white, no multitouch, no fancy-schmancy design electronic reader. It'll be interesting to see what Kindle 3 brings, since Amazon is working on a full color, multitouch version. [ChangeWave]


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