Revealing how players will become immersed in the world’s most glamorous sport, the final F1 2010 developer diary, released today by Codemasters© showcases how the team’s mantra of ‘be the driver, live the life’ has been transformed into an innovative career mode that takes players closer to the sport than ever before. The video is now available to view at and

As any F1 fan knows, there is more to being a FORMULA ONE driver than being the fastest person on the track. To reflect this everything in F1 2010 is experienced from the driver’s perspective, from the paddock to post-race press conference and the team garage. Players will become immersed in the building excitement and drama of a race weekend as they interact with rival drivers, team members, fans and the press which all affect the way the gamer’s career plays out. Drivers can use the media to spur the team on or to criticise the lack of car development and even to pressure rivals in the hope they fold during the Championship run-in.

To deliver the authentic feel of a GRAND PRIXTM event, F1 2010 recreates the hustle and bustle of the garage and paddock, complete with motion captured pit crew, race engineers and pit girls. As a race weekend unfolds, the amount of attention the player receives intensifies according to their performance on the circuit. Expectations vary from team to team, and the driver is always under scrutiny from their teammates and the media as in real life.

In the video, former FORMULA ONE driver Anthony Davidson, Technical Consultant on F1 2010, explains the unique pressures that FORMULA ONE drivers must perform under, depending on team goals and the intense rivalries that develop on the circuit, as reflected in the game. “The expectations for the driver playing the game are the same as in real life given your machinery,” said Davidson. “At the end of the day, the teammate that you have is the only direct competition you’ll have through the whole season. There’s a strange balance of having to work together but also this desperate competition. Where it gets a little bit personal is events like qualifying and the race where you’re just out there to beat him, no matter what.”

FORMULA ONE fans can view the new developer diary at and F1 2010 is coming this September for the Xbox 360® video game and entertainment system from Microsoft®, PlayStation®3 computer entertainment system and PC Games For Windows®.