Barclaycard has released its Rollercoaster Extreme advergame for iPad, following its success on iPhone. The game, developed by Fishlabs and agency Dare, is based on Barclaycard's recent rollercoaster-themed TV campaign.
The game has been downloaded eight million times on iPhone in just eight weeks, so Barclaycard will be hoping to make a splash on iPad too.
Besides souped-up graphics, the new version also includes a Bluetooth multiplayer mode.


"It’s another way Barclaycard are engaging with consumers on a global level – with global leader boards enabling people to play against one another no matter where they are in the world," says Barclaycard's senior digital and new media manager Hannah Deans.