Nah.. I think Sony knows this ain't no secret-weapon to win over DS.. But rather just to add a more variety in choice of color and attracting girls (and any gender-confused) gamers along the way.

I don't think DS pink sold a much either.

And yes, I agree it'll sell double or triple if it's fw 1.5

But nice color, though.. my daugther would really love it. A very good pair for her Barbie bags.