If Sony keeps their standard approach of just whining about piracy and blaming everyone else then it will hit them hard. So it's up to them to take some cues from Nintendo, Apple and to a lesser extent MS with Kinect and offer something new people are willing to pay for. But i doubt that's gonna happen because through the whole history of Playstation i've never seen them do anything more than the absolute minimum, except for the hardware which they do happily throw all the latest tech at, but that's just a 1 time deal when they develop the consoles.
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