A new games rental service, OnePlayS, has gone live across Europe following a successful beta test in Denmark.

The service offers subscriptions from 4.99 per month, and counts Lass Jensen - one of the founders of Lovefilm International - as its CEO.

"We are extremely happy that our beta-testing have been a success and therefore is it a real pleasure to offer our services to all the European gamers," offered Jensen.

OnePlayS has over 1500 titles, charges no late fees, and offers an unlimited games per month subscription for 10.00.