Despite Activision Publishing CEO Eric Hirshberg's claim last week that EA's bullish attitude in the run-up to the release of Battlefield 3 was "bad for the industry," it appears EA has no intention to tone down the rhetoric. Speaking to Industry Gamers, corporate spokesman Jeff Brown said: "Welcome to the big leagues Eric - I know you're new in the job but someone should have told you this is a competitive industry. You've got every reason to be nervous. Last year Activision had a 90 [per cent] share in the shooter category. This year, Battlefield 3 is going to take you down to 60 or 70. At that rate, you'll be out of the category in two to three years. If you don't believe me, go to the store and try to buy a copy of Guitar Hero or Tony Hawk."