Trion Worlds has launched Rift Lite, giving players free access to the MMOG up to level 20, with no restrictions on playtime.
The launch coincides with the release of the latest Rift update, version 1.7, which adds weddings, new and tweaked dungeons, PvP improvements and more; for the full list, follow the source link below.
Scott Hartsman, Trion's CCO and executive producer on Rift, said: "In the past ten months, Rift has evolved at a breakneck pace, through seven massive updates that set new expectations for live MMOGs in features, in content, and in service.
"We think a Lite edition with no time limit is the best way for players to see what an amazing experience Rift continues to be."
Trion, based in California, last month raised $85 million from investors to fund development of two new projects and Red Door, an "end-to-end" platform serving consumers, developers and publishers alike. Buoyed by Rift's success - it reached a million players within four months of launch, and brought in $100 in revenue from the US and Europe alone in 2011 - CEO Lars Buttler said last year that a stock market IPO was "definitely on our horizon."