Mike Hayes, CEO of Sega Europe and America, is to step down from his position this summer after eight years with the company.
Hayes will continue to serve Sega in an advisory role, but focus on a new position as trustee of the Birmingham Hippodrome Theatre Trust.
Hayes has been instrumental in overseeing the repositioning of Sega as a multiplatform software developer and publisher following the company's exit from hardware manufacture following the failure of the Dreamcast. He was also involved in the acquisitions of Sports Interactive and The Creative Assembly, further strengthening Sega's first-party output.
“Mike has achieved a huge amount during his time at Sega and we thank him for the amazing things he has accomplished," says president and representative director Naoya Tsurumi. "Mike is a great character and very passionate about the industry, he helped steer the extraordinary growth of Sega and has built an exceptional team of professionals that will stand us in good stead for the future.”
Jurgen Post, currently senior vice-president of Europe, the Middle East and Africa, will succeed Hayes as COO of Sega Europe. Hayes' long-running career in the entertainment sector has included the European re-launch of the NES in '89, and launches of both the Gameboy and SNES in '90 and '91 respectively.