It may be hard to believe that there are other phones on the market beyond the iPhone and Samsung Galaxy, but there are.
In fact, the NPD Group says sub $150 smartphones will account for a 29 per cent share of the smartphone market by 2016 – spiking to 60 per cent for the APAC region.
Meanwhile, low-cost smartphone shipments are set to double every year from the 4.5m in 2010, up to 311m in 2016.
Android will also power a large number of the devices, rising from two per cent this year to 29 per cent in 2016.
Shawn Lee, research director at NPD DisplaySearch, said: "Most mobile phone subscribers around the world can’t afford to spend more than $200 for a smartphone, on top of their service plans.
"Low-cost smartphone manufacturers create these new products quickly without much investment, which has allowed them to extend their telecom subscriber base to emerging regions."

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