iPhone Generated $400 million in Free Publicity

[wraggster]

via gizmodo

According to Harvard Business School professor David Yoffie, Apple has generated a scant $400 million in free iPhone advertising since its announcement (granted, at least $200 million of that was from Gizmodo alone). He explained:

No other company has ever received that kind of attention for a product launch...It's unprecedented
I doubt that the iPhone announcement drew society's attention more than, say, RCA's first color television or Phillips' first VCR. But given the greater size and spread of media today, I guess that "unprecedented" is still no exaggeration.

[diceone]

vaporware. fanboy idiocy.
the LG/prada phone is the same.
iPhone is gonna be a heap of ipod crap.

who the hell cant already get email, chat and use the touchscreen on any high end phone?? stupid squishy iLife apps.
jesus how long have HP ipaqs been around?? apple invented the large touch screen? hello? TOTAL JOBS HUBRIS.

I'm gonna hire me a MIT electrical engineering student to cram evdo and my verizon cdma in a lifedrive...

if windows wasn't such a heap i'd go get a oqo 02+ and get skype and never look back. too bad vista is the worst $#@! ever.

wow. better get out my apple newton and go scan some barcodes.

[crespowu]

$400 million? Just in 5 months,what an amazing numbers!

[siennalli]

you beat me to the submit.
the iphone is redic nice.
Rev-B should be worth buying

http://www.iphone-converter.org/convert-iphone/

[jpdg]

lol, it seems that all Apples fans around here , really awesome software in convering dvd to iphone in http://www.mp4converter.net/dvd-to-i...erter-mac.html , tested quite well , hope u can enjoy it .

[Joy Exceed]

lol, u guy have same opinion with me , iv tested mp4converter for many timesm, which is really awesome .