I'm not really in the loop about this Chris Pirillo guy.
He seems nice enough and he is certainly a Windows user.
But he has been calling Microsoft's Bluff with their latest crapWare: Vista.

And from that, many disgruntled WindowsVista PROs / overweight-bald-bloggers-in-a-cubicle have been firing back at him... And one Mac user who is attempting to bribe him over to OS X.

Talk about Brand loyalty.

http://chris.pirillo.com/2007/03/02/...ve-to-the-mac/