New PSP Campaign Targets Teens

[wraggster]

via Nextgen

In light of the recent $30 PSP price cut, Sony Computer Entertainment America is launching a new national marketing campaign for the handheld aimed primarily at 13-17 year olds.
Entitled Dude, Get Your Own, the campaign will use humor to portray the PSP as a much sought after portable system, ideal both for gaming on the go and multimedia functions such as video and music playback.

The ads will run throughout May during broadcasts of shows popular with teenage audiences such as King of the Hill, South Park, the NBA Playoffs and WWE Smackdown.

Speaking to Wired, PSP senior product manager John Koller (pictured) said, Most of our registered owners database stats have shown the 13-17 year old consumers far outpacing other groups in terms of purchase. The intend-to-purchase crowd is living mostly in that group as well.”

Later this week, Sony will release six vignettes that build on the advertising campaign to further inform consumers about the PSP over a new website. The vignettes will also form part of a wider online campaign on various gaming and lifestyle websites.

[Basil Zero]

Interesting approach, hopefully this wont involve, racist comments, dead goats, and little children beating up each other.

[Buddy4point0]

bazil zero your siggard is way to biggard

[Broadus]

Yeah, seriously. Oversized sig ahoy!

King of the Hill, the NBA Playoffs and WWE Smackdown are popular with teenagers?

[burrito]

yeah, your sig is HUGE

[DPyro]

Hmm, I already saw one of those ads on TV today

[Basil Zero]

what in the world?

why is everyone talking about my sig LOL

umm, hope its better now...?

[pibs]

ive seen one of the commercials they kinda lame... i saw the one with the guy who sits next to the dude with the psp and starts telling him wat to do in the game kinda stupid

[SnesR0X]

yeah it's lame

[MagicCake]

...Wait, so they're targeting a group who they claim already have PSPs? Aren't they the LAST ones you need to tell about it? Shouldn't they be advertising to the slightly older crowd? And as a bonus, that demographic can actually afford one for themselves!