Interesting idea, though I think trying to compete in the niche the GP2X has carved out might be the wrong approach.
Maybe the plan is to make it an 'off the shelf' system that anyone can pick up and play, but then there are the licensing issues with such official releases, driving up the cost. If the cost is on par or more than a PSP or a GP2X then it's DOA.
Anyone else think that it's a really bland design? It's not something that exudes Ben's sense of panache and style to me. And please, more buttons buttons buttons buttons! You'd think someone designing such a device would have looked at the most common complaints with the current handhelds and tried to do them one better.
One thing I will say about Ben -- like his work or loathe it, he has the ear of the media. When he makes an annoucment outfits like Wired, Rolling Stone and EGM pay attention! He might have just enough clout and favors in reserve to get this thing into some big chain stores.
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