PS3 internet ad banned

[Shrygue]

via Games Industry


An advertisement for the PlayStation 3, which prompted several complaints to the Advertising Standards Authority, has been banned by the watchdog.

The ad, which featured a character called Kovac holding a knife and a gun, contained text which read "You on my side? Listen up I've killed for less, the music plays Puccini in my head."

The complaints protested that the images, taken together with the text, sent out an inappropriate message to young people.

Sony's agency, TBWA, responded by saying that the ad was targeted at an adult audience, and that it wasn't intended to "represent, nor describe, socially acceptable or aspirational behaviour."

However, the ASA agreed with complainants on the issue, stating that it felt it "could be seen to condone or glamorise violence or anti-social behaviour," and has asked Sony to amend future ads accordingly.

Several other complaints, directed at a number of additional internet ads, a television ad and also one in the national press, were not upheld.

[ish420ism]

ASA can suck my balls.

[F9zDark]

It seems that every post you have made today has to do with $#@! or balls. So the reasonable assumption would be:

-You are a 13 year old little bitch
-You just realized you are gay

Have a nice day backdoor bandit.