Plus if customers find out that one company sells a dangerous product while a competitor sells safer products, they'll choose the competitor. And we can't forget expensive lawsuits. I'm very anti-corporate myself, but I'm pro-capitalism at the same time, and a lot of this stuff is alarmism (though it's true that corporations put profit first, since the actual owners - the stockholders - are not responsible for anything except whether or not they want to keep their money invested).
Anyway, while I also suspect the claims are bogus, I get the feeling this study will be useless and worth ignoring entirely, since it seems biased in favor of harmlessness.
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