PS2, PSP shipment targets boosted as SCE reports heavy losses

[wraggster]

Sony Computer Entertainment has announced that it is raising its full-year shipment targets for both the PS2 and the PSP - but the news came as the division posted massive losses, contributing heavily to an overall loss for Sony Corp.

The firm now expects to sell 13 million units apiece of the PSP and the PS2 by the end of the current fiscal year, which ends on March 31st, up a million units each from its previous projections.

The games division posted a loss of 5.9 billion Yen (43.3 million Euro) for the quarter ended June 30th, more than doubling the loss it posted in the same quarter last year, and making up a significant proportion of Sony's overall 7.3 billion Yen (53.6 million Euro) loss.

However, SCE's losses paled in comparison to those of the firm's electronics division, which topped 36.3 billion Yen (266.6 million Euro) during the quarter.

The loss came despite a massive increase in software sales, which were up by 64 per cent year on year, and a major rise in shipments of PS2 hardware - where rising shipments in the USA and Europe outweighed a drop in Japan to bring overall shipments to 3.53 million units.

The drop, therefore, can be attributed largely to increased R&D costs on the PlayStation 3, the development of which is accelerating greatly at present - although Sony also fingers higher "selling, administrative and marketing expenses" as a key factor.

[RedKing14CA]

im sure they will find it somewhere, dude who just loses that much money....

[J@F]

One of the great things about Japanese society, is no matter how much money you lose, it usually will be returned.

[RedKing14CA]

well i suppose, unless your an american and you lose money in japan... because japan doesnt like america...

[shadowprophet]

Attention I have interupted this thread for a specail anouncement.

Beer is good !

That is all.


Oh yeah.

Ps. So sonys loseing massive revenues,even tho software sales couldnt be better. All because they want to give the ps3 that much attention?

Man wouldnt it be a kick to sonys shins if the ps3 floped. lol, personaly just for the humor factor in all this,thats what im hoping for.

So realy I suppose we could say sonys loseing a lot of money, but its all going acording to there plan ?

Man As much R&D thats went into this system. the ps3 better be able to do some massively impressive things.

"Shadows top ten list of things he expects the ps3 to do right out of the box"

number 10. backwards compatibility
number 9. online connectivity.
number 8. play a Dvd
number 7. play a game
number 6. built in hard drive
number 5. built in system security,IE-(anti theft)Im thinking of ya xuphorz
number 4. freeze small children with fear of touching the damn thing .
Trust me ive lost to many consoles that way
number 3.make my old lady shut up for five damn minuets
number 2.No disk read error

And the most important thing the ps3 should do right out of the box is

number 1. NOT FALL APART!

Yeah, thats about it I think, if I come up with anything else, I'll be sure to rant about it later