Toshiba Responds to Blu-ray Sales Blip

**Elven6** · January 25th, 2008, 00:55

As you may have seen, there are attempts being made to portray NPD’s weekly sales tracking figures for next generation DVD as a trend. We want to remind you and make clear that it is not accurate to make long term assumptions based on one week of sales - a cautionary point that NPD has made as well. The facts are that during the week that is being singled out, both Blu-ray disc players and software were being given away for free with the purchase of 1080p TVs. It is also important to note that the instant rebate promotions that had previously netted Toshiba’s players’ MSRP’s to $199 and $249 had actually ended on Jan. 5th - causing an increase in HD DVD’s MSRP back to $299 and $399 during that same week. Since Toshiba’s retail price move on Jan. 13th to $149 / $199 - Toshiba is seeing very positive sales trends at retail. This reinforces the fact that price is a significant driver of sales

http://www.hddvd.com/go.php/toshiba-...ay-sales-blip/ for the full article