
"iPhones hold great value. So, Apple Retail Stores in the UK are launching a new program to assist customers who wish to bring in their previous-generation iPhone for reuse or recycling. In addition to helping support the environment, customers will be able to receive a credit for their returned phone that they can use toward the purchase of a new iPhone."
Update: We're also hearing news that the trade-in program has gone live in a few other European countries this morning. We've contacted Apple and will let you know what the official line is when we hear back.http://store.apple.com/uk/browse/reuse_and_recycle