
"Activision Blizzard's World of Warcraft, the most successful MMO of all time, sold 1.5 million units in its first month, and an additional 2.5 million units in its first year, representing sales of around 50,000 units per week after the first few weeks."
Pachter thinks about 1.7 million copies of The Old Republic have been sold to date. "We continue to expect Star Wars to have a meaningful impact on revenue and earnings growth in upcoming quarters. As mentioned previously, we expect sell-in of 2 million units in Q3:12 (with an additional 1 million units next year)," he said.
EA has "probably" invested close to half a billion dollars in Star Wars: The Old Republic, Cowen & Company analyst Doug Creutz said earlier this week.
The publisher has said that The Old Republic will turn a profit if it manages to retain half a million subscribers, and claimed over Christmas that the title is the fastest-growing subscription MMO in history.
http://www.computerandvideogames.com...blown-pachter/