Three years ago, the PlayStation Portable landed in the collective laps of gamers and the general public, and the reaction was mixed. Quality games rolled out but a perception that there was nothing to play on the platform dominated. UMD movies flooded the marketplace but few people were building up libraries. The system was selling but the Nintendo DS dominated the charts and made the Sony install base look tiny.
The system continued on its way with games and applications, but it wouldn't be until Sony President and CEO Jack Tretton took the stage at last year's E3 and held up the PSP Slim that stores would see a boom in interest. Suddenly, folks were scooping up the system as fast as they could to play classics such as Daxter alongside new titles such as Star Wars Battlefront: Renegade Squadron and God of War: Chains of Olympus.
Yet, here we are thundering towards E3 2008, and the Interwebs have been abuzz with PSP commentary. There aren't that many games announced for the show, there haven't been that many games released this year, and the outlook past E3 is foggy at best.
Is the PSP dying?
Rather than just give you our own ramblings on the PSP situation -- which we have included at the end of this piece -- the IGN PlayStation Team grabbed SCEA Director of Hardware Marketing John Koller for a 30-minute interview about all things PSP. We found out about GPS, a downloadable movie system, what third parties are looking to do with the system, and Koller even answered a few of our reader questions.
Let's grab a cup o'info.
IGN: Well, John, thank you so much for joining us. I think one of the big things on IGN readers' minds is where exactly the PSP is. In your opinion, what is the state of the PSP?
John Koller: The state of the PSP is very strong. It's a high-growth business for us. It's a highly demanded product. It's red hot for us -- we've had issues keeping it in stock in the last six to seven months, more of a supply issue really than anything else. And the demand has been there really since the price drop when the PSP-2000 launched last September. Overall, the sales are up -- just to put a number with it -- sales are up 87 percent since the 2000 launch in September. Year over year, we're up really across the board. It's very, very successful for us. It's a big part of SCEA, SCEE, and SCEI overall. It's a very important product. So, for us, there are a lot of things that are happening with the PSP, a lot of things that are going to happen. The kind of where we've been -- we launched at a time in 2005 when it was more of an older consumer that was getting into it. We're at a point now where this is a teen proposition -- 15, 16 year olds. We're schooled regularly in focus groups on how easy it is to put PSPs and hide them in books, the back of classrooms, and things of that nature. It's much more of a teen type product now. I think as we go forward, we're going to see a lot more integration with PlayStation 3, particularly as the install base of the PS3 continues to grow stratospherically in many ways, and the integration that is going to occur there is part and parcel of the strategy that the PS3 is the living room hub and really where your entertainment flows. Then, your PSP is your digital living room on the go, and being able to access your PS3 in a wide variety of ways is really a key part of our overall branding strategy. That's going to be something that you're going to see expanded on in future firmware updates and other things.
IGN: OK.
John Koller: That's a big part of it as well. So, long-winded answer to your question. PSP is very, very strong. We're very bullish on it here, and it's an exciting time.
IGN: You talked a little bit about that 2005 launch. When the PSP first hit, for a long time it seemed like it had this reputation that it couldn't get past in a lot of people's minds that "Oh, there's no good games. There's blah, blah." That's ignoring titles like Daxter, Hot Shots Golf, Lumines, I can go on -- these titles were there, but it had this reputation and then E3 comes around last year and you guys announce the 2000, the PSP Slim, and it seemed like immediately perceptions changed. When those bundles were released, people were scooping them up and, like you said, it's been hard to keep those in stock or get people the ones they specifically wanted. It seems like right now, there's this lull, and I think you have a lot of people that have bought those Slims wondering. There's been a lot of talk -- I'm sure you see on the boards all the time -- is the PSP dying? How do you respond to criticism like that or comments like that?
Chains of Olympus -- the PSP blueprint from here on out.John Koller: Well, it's absolutely not dying. We're at a point actually where the counter to that is that it's actually doing very, very well. From a gaming standpoint, I think that there's a few things that are happening. There's been a calibration amongst publishers of how to publish for the PSP. You bring up
...
Catherine: Full Body’s English translation for the Vita