Nintendo To Target Urban Demographic

***wraggster*** · November 19th, 2005, 01:12

Nintendo has selected a new marketing agency to help the game company increase its market share by $10 billion.

The new campaign will market Nintendo to young adult gamers in the urban marketplace. The selected agency (Vital) has also raised brand awareness for companies like U.S. Army, NASCAR, Tommy Hilfiger, Boost Mobile and Motorola.

The announcement might even give a little credibility to the rumor that an African American lead character will be featured in an early released Revolution game. Whether true or not, credit to Nintendo for trying to reposition its company in a variety of ways.

But will it help?

**Vegetable** · November 22nd, 2005, 19:41

Originally Posted by wraggster

The new campaign will market Nintendo to young adult gamers in the urban marketplace.

Which is just a nice way of saying black people, right?

I feel sorry for the idiots that fall for this 'ghetto gangsta rap' advertising crap.

**ptr.exe** · November 23rd, 2005, 14:36

Originally Posted by Vegetable

Which is just a nice way of saying black people, right?

Pretty much.

I hate it when companies decide to advertise to the 'urban' market.

The companies that this advertising firm have previously advertised are all crap, i dont think this will do Nintendo justice.