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by Published on November 21st, 2011 22:27- Categories:
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The European Union's digital agenda commissioner has said that money spent on pursuing those found guilty of breaching copyright has not helped to decrease piracy.
Aggressive legal tactics from certain rights holders has simply created an air of resentment and distrust for the whole copyright system, Neelie Kroes argues.
"Is the current copyright system the right and only tool to achieve our objectives? Not really," she argued. "We need to keep on fighting against piracy, but legal enforceability is becoming increasingly difficult; the millions of dollars invested trying to enforce copyright have not stemmed piracy.
"Citizens increasingly hear the word copyright and hate what is behind it. Sadly, many see the current system as a tool to punish and withhold, not a tool to recognise and reward.
"The life of an artist is tough: the crisis has made it tougher. Let's get back to basics, and deliver a system of recognition and reward that puts artists and creators at its heart."
Sadly, Kroes offers little in the way of alternative suggestions for a better alternative to copyright enforcement.
http://www.mcvuk.com/news/read/eu-sa...-piracy/087457 ...by Published on November 21st, 2011 22:23- Categories:
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Nine new titles have entered the UK All Formats charts this week, although none have been able to shift Activision's Call of Duty: Modern Warfare 3 as the best-seller in the region.
Sales of the first-person shooter dropped 87 per cent over its week one debut but it still claims the number one spot despite a strong opening week for Ubisoft's Assassin's Creed: Revelations at number two.
The latest in the Assassin's Creed franchise saw unit sales up 4 per cent on last year's game and revenues up 8 per cent, arriving on a Tuesday and selling 61 per cent of sales during its first 24 hours.
Sales of Bethesda's Elder Scrolls 5: Skyrim have fallen 62 per cent although it still takes the number three spot, ahead of THQ's Saint's Row The Third which saw sales up 43 per cent compared to the debut of Saints Row 2 in 2008.
With FIFA 12 at number five, the next new entry is Microsoft's Halo: Combat Evolved Anniversary at six followed by Nintendo's The Legend of Zelda: Skyward Sword at seven.
Battlefield 3 sits at number eight with sales down 40 per cent and then the last new entry in the top ten is Super Mario 3D Land for the 3DS at nine, with Just Dance 3 at ten.
New releases that didn't break the top 10 include Need for Speed: The Run at 11, Warner's LEGO Harry Potter: Years 5-7 at 13, Sega's Mario & Sonic London 2012 Olympic Games at 20 and Kinect Disneyland Adventures at 39.
http://www.gamesindustry.biz/article...reigns-article ...by Published on November 21st, 2011 18:33- Categories:
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'I can't speak to the motivations of the company, as they are not a pure research firm'
Reggie Fils-Aime, the Nintendo of America company president, has cast doubts over the impartiality of a recent study that claimed mobiles are dominating handhelds.
Research published by Flurry concluded that iOS and Android control a 58 per cent majority of the portable gaming market. It reached the claim by comparing iOS and Android-based game revenues with two aging handheld systems – the PSP and Nintendo DS.
Fils-Aime said Nintendo looks at data from a range of analysts – specifically ones which it trusts and “have a methodology that makes sense” – and explained that the Flurry study hasn’t been considered.
“Flurry is a company that consults app developers,” he told AOL.
“I can't speak to the motivations of the company, as they are not a pure research firm,” he added.
http://www.develop-online.net/news/3...y-of-iOS-study
...by Published on November 21st, 2011 18:26- Categories:
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comScore's MobiLens study found that social media usage on mobile across France, Germany, Italy, Spain and the UK is so rife that 23.5 per cent of all mobile users are at it.
Nearly half of this audience – 46.8 per cent – access social networking sites on a daily basis. Indeed, daily use is growing faster than mobile social networking as a whole as a whole (67 per cent v 44 per cent).
Interestingly, access via a browser a (31.3m) is greater than access from an app (24.2m).
Needless to say Facebook is the top dog here, with 39 million mobile users or 71 percent of the EU5 mobile social networking audience access it from a phone.
That's an increase of 54 per cent in the past year.
http://www.mobile-ent.biz/news/read/...nations/016224 ...by Published on November 20th, 2011 20:52- Categories:
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Got your grain of salt ready? Good! Survey and statistical analysis firm Cowen and Company has published the results of a survey that suggests "casual" gamer interest in dedicated handheld gaming systems has declined by 29 percent over the last 5 years. 37 percent of people polled play games on a dedicated device, while 52 percent primarily use their phones. The study goes on to say that companies like EA, who have invested heavily in iOS and Android gaming, are better positioned for the future of the market as compared to other companies such as Nintendo.
Now, these are "self-identified" casual gamers, mind you, and knowing what that means in practical terms or how it affects the results of this survey is an impossibility. It's also no big shocker that the Great Smartphone Boom of the early 21st century has had an impact on dedicated devices of all kinds, from gaming systems to navigation units to carrier pigeons.
Seriously, our carrier pigeon side-business is really, really tanking. This may not have been the smartest investment we could have made.
http://www.joystiq.com/2011/11/20/re...s-down-29-per/ ...by Published on November 20th, 2011 20:33- Categories:
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The Call of Duty franchise might have made more money than the likes of Star Wars and Lord of the Rings at the box office, but it still has a long way to go before it overtakes them as a brand.That's the verdict of one of the UK's leading brand experts, who said most people struggle to tell military shooters apart.Activision's Call of Duty: Modern Warfare 3 last week enjoyed the biggest entertainment launch of all time.Backed by an unprecedented advertising campaign it generated an incredible $750 million in sales in just five days. After 24 hours on sale it had sold 6.5 million copies in the US and UK alone.Life-to-date sales for the Call of Duty franchise exceed worldwide theatrical box office for Star Wars and Lord of the Rings, and in the UK, the money made by Modern Warfare 3 and Black Ops in their opening weeks was greater than the combined opening weekends of all eight Harry Potter films.But according to Stephen Cheliotis, chief executive of The Centre for Brand Analysis and chairman of the UK Superbrands and CoolBrands Councils, Call of Duty cannot compete with the biggest brands in film because most people think games in the same genre all look the same."If you look at awareness they're not quite up there with the likes of Star Wars or Harry Potter or Lord of the Rings," he told Eurogamer. "Outside of the real keen gamers there's a bit of confusion between different types of game franchises."For those that are part-time gamers or loosely interested but not necessarily real keen players, they mould a little bit into one. With the latest release, they say, is that part of that franchise or is it that one? I can't really remember."There aren't many people who struggle to tell the difference between Star Wars and Lord of the Rings, or Harry Potter and Twilight. They're all clearly defined, different propositions. They might be in the same genre, fantasy adventure, but they're clearly distinguished and differentiated."With games, unless you're a real follower, you say, I can't remember really. It's just one of those big franchises and it's a military shooter, and they're all kind of the same. I don't think people say, Call of Duty is this, and this other one is that. That's the difference. They blur. That's where you've got a brand issue. There's not much to distinguish them for the average player that's just jumping in and out."Cheliotis said if he were commissioned by Activision to analyse the Call of Duty brand, he would work on cultivating the personality of the series and focus on one or two areas of the brand proposition."Maybe one series is continuously about MI5, or one's consistently about the Royal Navy. Something that says, this is what it is. You can't go, well, I'll be the US today and I'll be Russia tomorrow. Is there a thread that holds that series together that says, this is who we are? Whether that's a person, a unit, a country or a fight, maybe set in different times or scenarios, you're always the same side having the same fight. That could be the glue...."I still think [games] all blur into one. For your casual gamer walking into Tesco, and just buying their game alongside their milk and veg, there's a bit of, oh, I don't know if that's for me."Stephen Cheliotis, CEO, The Centre for Brand Analysis
"How do people say, that's clearly that game? If you've got a still of one of those films, straight away you say, that's that. If you have a still from Call of Duty versus another military franchise, unless you are a real discerning follower, you'll probably say, oh, I don't know. It could be Call of Duty or Battlefield."Call of Duty is, by a huge margin, the most successful franchise the industry has to offer. It is the fastest-selling, best-selling and highest grossing video game. But there is still plenty of room for growth, Cheliotis said, if Activision works on the brand and expands its social aspects.However, he warned Activision against trying to make Call of Duty a catch-em-all brand, appealing to all types of people. This, he said, could have a negative impact."There is a danger that it becomes so generic it's a bit of everything for everyone," Cheliotis said. "When you're doing brand analysis, it's good that some people don't like you. It means you have a point. It creates longevity and doesn't mean you're a jack of all trades. If you've got something that's so generic and bland and dull that everyone might like it, then you're in the longer term in danger of being so catch-em-all that you're not creating long-term followers."They might be better off focusing on what they're really good at and hone that down and be known for that."The game industry faces a difficult job improving its brand awareness, Cheliotis said. Only Nintendo with Mario and Sega with Sonic have achieved anything approaching success in this regard."It's a real struggle with games. You've got Sonic. You've got Mario. You haven't got a lot of other brands that are truly distinctive and stand out. You might have a few point inby Published on November 18th, 2011 23:34- Categories:
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SOPA (Stop Online Piracy Act) is a bill currently in the US Congress, with the stated goal of curtailing copyright infringement, but with the actual effects of setting up a government firewall to block out unwanted sites, and giving the US jurisdiction over foreign sites that have anything to do with infringement of US copyright.
It is repellent.
A Reddit user discovered a document [PDF] hosted by the Global Intellectual IP Center ("Global"), from before the introduction of SOPA, urging Congress to enact such a measure. Among those corporate sponsors is Nintendo, who is demonstrably and justifiably upset about piracy, and committed to taking all the wrongsteps to stop it.
Other companies signing off in favor of this anti-"rogue site" legislation, in the interest of protecting their IP online include Sony -- Sony Electronics, Sony Music, and Sony Pictures, separately. EA is also listed, along with Rite Aid (what?) and Zippo (what?)
Okay, so you already know how we feel about this thing. If you feel the same way, you can write or call Congress. November 16 saw concerted "Stop Censorship" efforts (Tumblr black-barred everyone's dashboard in protest, for example), but you can, of course, still contact your representatives. If you're outside of the US, uh, cross your fingers and hope you don't lose all the US-based visitors to your sites.
http://www.joystiq.com/2011/11/18/ni...nsorship-bill/ ...by Published on November 18th, 2011 11:17- Categories:
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Toys R' Us is offering some pre-Black Friday savings this weekend. This Friday from 3pm to midnight, and Saturday from 7am to 1pm, all 360, PS3, Wii and 3DS games will be buy one, get one 40 percent off. Furthermore, starting this Sunday, November 20, and running through Wednesday, November 23, all DS and 3DS games will also be buy one, get one 40 percent off.
Sure, they may not be truly killer deals, but it's hard to put a price on not getting trampled.
Below are highlights of the doorbusters available at Toys"R"Us stores nationwide on Friday, November 18 from 3pm – midnight and on Saturday, November 19 from 7am – 1pm, while supplies last:
25% OFF ALL LEGO® Star Wars™ construction sets priced at $14.99 or below
BUY ONE, GET ONE FREE on Select Transformers toys* – prices vary
BUY ONE, GET ONE 40% OFF ALL Nintendo® 3DS, Wii, Xbox 360 and PS3 video Games – prices vary
30% OFF ALL Zoobles from Spin Master™ – prices vary
30% OFF BABY BORN Dance with Me Baby – Was $39.99; Now $27.99
25% OFF ALL LEGO® Star Wars™ construction sets priced at $14.99 or below
SAVE $50 on AVIGO Mini Cooper – Was $299.99, Now $249.99
SAVE $40 on MindFlex Duel Game – Was $99.99; Now $59.99 with Bonus Savings Pass
SAVE $35 on the COBY 7" 4GB Tablet with Android – Was $179.99; Now $144.99
SAVE $10 on ANY LEGO Pharaoh's Quest, Atlantis, Creator or Technic construction set purchase totaling $50 or more – prices vary
As the company continues to provide shoppers with even more ways to stretch their budget, upon checkout, customers can present their Toys"R"Us Bonus Savings Pass**, which can be found in this weekend's Toys"R"Us circular, on Friday, November 18 and Saturday, November 19 to receive an additional 20 percent off select already reduced items, including The Home Depot Ultimate Workshop, Fisher-Price Grow 2 Pro Jr. Basketball and Jr. Tee Ball, Story Readers books and systems, and FAO Schwarz 18" dolls and accessories, among others.
Beginning Sunday, November 20, customers can take advantage of four days of additional discounts through Wednesday, November 23, on hundreds of kid-favorite items, including dolls, board games, video games, electronics, scooters and ride-ons, construction sets and more. These deals are in addition to the nearly $8,000 in savings available in The Great Big Toys"R"Us Book (valid now through Wednesday, November 23).
Below are highlights of the deals and discounts valid at Toys"R"Us stores from Sunday, November 20 through Wednesday, November 23, while supplies last:
50% OFF ALL Pictionary games – prices vary
40% OFF ALL Cars Wood toys – prices vary
30% OFF ALL Imaginarium toys priced $49.99 – Was $49.99; Now $34.99
BUY ONE, GET ONE 50% OFF ALL Totally Me! arts and crafts sets – prices vary*
BUY ONE, GET ONE 40% OFF ALL Nintendo DS and 3DS video games – prices vary*
SAVE $10 on LeapFrog Leapster Explorer, Fisher-Price iXL, VTech MobiGo & V.Reader learning systems – prices vary
Additionally, new and current members of Rewards"R"Us, the company's complimentary loyalty program will receive 10 percent back on purchases this holiday season. Now through Christmas Eve, Rewards"R"Us members can earn 10 percent back in "R"Us Dollars for every dollar spent on qualifying purchases*, including electronics when they present their loyalty card at any "R"Us store nationwide or entering their loyalty number online with purchase at Toysrus.com or Babiesrus.com. "R"Us Dollars earned will be delivered to members via e-mail in January and can be used toward savings on future in-store purchases.***
http://www.toysrus.com/shop/index.js...goryId=2255956 ...by Published on November 18th, 2011 11:13- Categories:
- DCEmu
A quarter of US kids aged between six and 12 want a 3DS this Christmas, making it the most desired dedicated games console on the market among pre-teens, according to a recent survey.The new Nielsen poll claims that 25 per cent of the six to 12 demographic are interested in buying Nintendo's new handheld in the next six months.The iPad came top with 44 per cent, with the iPod on 30 per cent, the iPhone 27 per cent and a computer at 25 per cent.Gaming systems ranked as follows:- 3DS: 25 per cent
- Kinect: 23 per cent
- DS: 22 per cent
- PlayStation 3: 17 per cent
- Xbox 360: 16 per cent
- Wii: 11 per cent
- PlayStation Move: 10 per cent
- PSP: 10 per cent
However, the results for the 13 and above age group were markedly different. The iPad, computers and e-readers topped the list, with dedicate gaming systems proving much less popular.Kinect was the most coveted at 12 per cent, while the 3DS was at five per cent, beating only the PSP.- Kinect: 12 per cent
- Wii: 9 per cent
- PlayStation 3: 9 per cent
- Xbox 360: 8 per cent
- PlayStation Move: 5 per cent
- DS: 5 per cent
- 3DS: 5 per cent
- PSP: 3 per cent
The survey was conducted among a "general population sample" of around 3000 people....
http://www.eurogamer.net/articles/20...stmas-wishlistby Published on November 18th, 2011 10:45- Categories:
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It may not top the record-breaking performance of the UK games market last week, but Today is set to be one of the busiest days of the year for games retailers.
Eight top-tier games will all be released tomorrow drawing in fans from across a range of genres.
The headline act is the long-awaited Nintendo pair of The Legend of Zelda: Skyward Sword for the Wii and DS outing Super Mario 3D Land.
How the Wii title will perform in today’s market is hard to predict, but expect big things from Mario – and a healthy boost to 3DS hardware sales.
Also on the way Today are EA’s Need for Speed: The Run, Warner’s LEGO Harry Potter: Years 5-7 and THQ’s Saints Row: The Third.
That’s not it, either. Sega’s Mario & Sonic at the London 2012 Olympic Games is also arriving, as are Microsoft’s Disneyland Adventures and Capcom’s Ultimate Marvel vs Capcom 3.
And don’t forget that on Tuesday of this week we had two other triple-A blockbusters arrive at retail – Ubiosoft’sAssassin’s Creed: Revelations and Microsoft’s Halo: Combat Evolved Anniversary.
Here’s within UK retail a good night’s sleep. Today’s going to be busy.
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